Major milestone accomplished!!! We opened the doors to Ellysage’s flagship store at ION Orchard B3-12 on 15th September after months of hard work. It’s been open for a month, and the response has been truly delightful.

I remember as though it was yesterday, the very day we met with the team from ION. Fiona was taken aback by the crazy high rents and I could feel her hesitation. Retail has not been doing well this year, and a lot of malls are actually slashing rents and giving concessions – but not ION. I remember saying these exact words to her, “You will look back on this day and realize that the dots connected. Everything we worked for led us to this day.”

I think the hardest part of being a leader is to have faith in your vision, and to keep the faith even when no one else sees it yet. And the second hardest part is to to make the right calls at the right time.

I’m excited to see what else is in store for Ellysage. Our flagship store at ION is only our first step in the long road ahead. And better yet, I can’t wait to see who comes on board to form the final team that will join Fiona and myself on this amazing journey 🙂


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